As a Business Development Associate, you will play a vital role in expanding MCN’s presence across Canada’s innovation economy. Working closely with sales leadership, marketing, and technical consultants, you’ll be responsible for identifying, engaging, and qualifying high-potential clients in tech, media, clean tech, and life sciences.

‍

You are perfect for this role if you are a self-starter with a passion for innovation and a strong interest in Canada’s startup ecosystem.

Key Responsibilities

• Conduct cold outreach (calls, emails, social selling) to generate and pre-qualify leads
• Establist and nurture relationships with prospective clients to drive consistent business
• Pre-assess client eligibility for SR&ED, IDMTC and related funding programs
• Familiar with consultative sales processes
• Attend industry events, webinars and conferences to expand market reach
• Collaborate with marketing on campaign alignment, messaging and outreach strategies
• Maintain accurate records of leads, opportunities and activities in Salesforce
• Stay informed on government funding trends and contribute market insights to internal teams

‍

Required Skills & Qualifications

• 2-4 years of experience in outbound B2B sales or lead generation (SaaS, consulting or innovation sectors preferred)
• Proven success in cold outreach and building a sales pipeline from scratch
• Strong understanding of business development, consultative sales, demand generation and top-of-funnel strategies
• Knowledge of AI tools such as Claude, ChatGPT or Gemini
• Excellent verbal and written communication skills with the ability to adapt messaging across stakeholders
• Entrepreneurial mindset with a high level of initiative, curiosity and resourcefulness
• Experience working with startups, venture-backed companies or within innovation hubs
• Comfortable using CRM systems and sales engagement tools
• Bachelor's degree or college in a business or STEM field preferred

‍

* Bonus - Familiarity with Canadian government funding programs such as SR&ED and/or IRAP

‍

Why Join MCN?

‍

MCN is a highly respected firm with an outstanding reputation that has been building strong relationships with the Canadian tech community for decades. If you are an aspiring tech sales professional looking to expand your network in tech and gain deep knowledge and understanding of how a tech company works, then there is no better option to jumpstart your career in tech sales than by joining MCN.

• Competitive Compensation - Base salary, benefits and uncapped commission packages
• Career Progression - Join a fast-growing team with real opportunities for advancement
• Hybrid Work - Hybrid work environment with an office steps from the Bloor subway line
• Collaborative Culture - Work alongside experienced, mission-driven professionals

‍

On Target Earnings: $85,000 to $100,000

MCN is an equal opportunity employer and values inclusivity across all areas of our organization. We appreciate the interest of all applicants, but only those selected for interviews will be contacted.

‍